Boost Mobile’s “Take On TJ” Contest
The underdog mobile company signed an underdog MMA star. But what does TJ Dillashaw have to do with contract-free phone service? We saw it as an opportunity to interact with our audience.
You can’t beat him in the cage. But could you choke him out at checkers? Submit him at sewing? Score a TKO tightrope walking? We asked our audience to challenge TJ in their own arena, and the social contest earned 100+ submissions in just ten days.
